Privacy Policy

Last updated: September 24, 2026

Satinaly operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

The Satinaly online store is owned and operated by Xiamen Zhunfei Trading Co., Ltd. Satinaly is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit satinaly.com, use the Services, make a purchase or other transaction, interact with our advertisements, contact customer support, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will control with respect to those matters.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge the privacy practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. Personal information does not include information that has been collected anonymously or appropriately de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live, your privacy choices, and applicable law, we may collect or process information including:

• Contact information: Name, email address, telephone number, billing address, and shipping address.
• Account information: Login credentials, preferences, saved addresses, and account settings where applicable.
• Transaction information: Makeup brushes and beauty tools viewed, added to cart, purchased, returned, exchanged, or cancelled, order history, payment status, and transaction identifiers.
• Payment-related information: Processed securely through third-party payment providers (we generally do not store complete payment card numbers or security codes).
• Customer service information: Messages, order details, photographs, product information, and other info voluntarily provided when contacting us.
• Device information: Device type, browser type, operating system, IP address, network info, and device/online identifiers.
• Usage information: Pages and makeup products viewed, search activity, referring URLs, cart activity, checkout activity, website interactions, and visit timestamps.
• Advertising and attribution information: Ad interactions, conversion events, campaign info, and related identifiers where permitted by law.
• Cookie and privacy preference information: Consent choices and browser/device privacy signals.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when placing an order, creating an account, contacting support, or subscribing to communications.
• Automatically through our Website using cookies, pixels, scripts, tags, local storage, and server logs.
• From Shopify and other platform service providers.
• From payment processors and financial gateway providers.
• From shipping, warehouse, fulfillment, and logistics partners.
• From advertising, analytics, attribution, and measurement partners.
• From fraud-prevention, security, and risk-management providers.
• From other business partners where permitted by applicable law.

How We Use Your Personal Information

Depending on your interactions, we may process personal information for the following core purposes:

Cookies and Similar Technologies

Satinaly and our service providers use cookies, pixels, tags, scripts, and similar tracking tools to operate essential site functions, maintain shopping carts, remember user preferences, prevent security threats, and analyze traffic.

Where required by law, we request explicit consent before enabling non-essential analytics or advertising technologies. You can manage your preferences at any time through our Website's Cookie Preferences controls.

Advertising, Analytics and AppLovin

We partner with measurement and attribution platforms, including AppLovin Corporation (“AppLovin”), to evaluate ad campaigns and conversion performance. AppLovin technologies may process browsing logs, product views, cart events, purchases, and device identifiers in compliance with your consent settings.

We do not intentionally share sensitive personal data for advertising. You can review AppLovin’s privacy guidelines at https://legal.applovin.com/privacy/.

How We Disclose Personal Information

We may disclose personal data to trusted entities when necessary to operate our business and fulfill orders, including:

• Shopify and e-commerce infrastructure hosts
• Secure payment processors and gateways
• Logistics, fulfillment, and shipping couriers
• Customer support platforms
• Analytics, attribution, and advertising providers (including AppLovin)
• Professional advisors (accountants, legal auditors)
• Law enforcement or government authorities when required by law

Relationship With Shopify

Our online store is hosted on Shopify, which provides the e-commerce engine, security infrastructure, and shopping cart tools. Shopify processes your data to maintain and secure their platform.

For further details, please review Shopify's consumer privacy policy at https://privacy.shopify.com/en.

Targeted Advertising and Privacy Choices

Depending on your jurisdiction, data disclosures for targeted advertising may be deemed a "sale" or "sharing." You retain the right to opt out of these practices by adjusting your cookie settings, using browser privacy signals (like Global Privacy Control), or contacting us directly at service@satinaly.com.

Marketing, Security & Data Retention

Marketing: You can opt out of promotional emails anytime using the unsubscribe link in our messages. Transactional alerts (order status, shipping updates) will still be delivered.

Security: We implement robust administrative and technical safeguards to protect your data, though no internet transmission is 100% secure.

Data Retention: We keep personal information only as long as required to fulfill orders, resolve disputes, maintain accounting logs, and meet legal obligations.

Your Privacy Rights

Depending on where you live, you may possess specific rights regarding your personal data:

• Right to Know / Access: Request copies of the personal info we hold about you.
• Right to Delete: Request the erasure of your personal data.
• Right to Correct: Request updates or corrections to inaccurate data.
• Right to Portability: Receive a portable copy of your data.
• Right to Opt Out: Opt out of targeted ads or data sharing.

To exercise your rights, please submit a request to service@satinaly.com.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please reach out to our support team.